Why Does a Website Rank Poorly Despite Good SEO?
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Why Does a Website Rank Poorly Despite Good SEO?

Why Does a Website Rank Poorly Despite Good SEO?

The person who asked this issue was frustrated because they are in a situation with little competition and they used what they believe to be “good SEO”.

They asked:

“Why is my website not ranking even though it has little competition and effective SEO? I have indexed pages, backlinks, fresh material, sitemap and on-page optimization.”

However, my website still needs to be in the top 200 for keyword searches.

John Mueller responded by first pointing out a flaw in Google’s SEO guidelines.

They argue that Google’s recommendations often focus more on the technical aspects of SEO, such as structured data, page speed and content quality, and less on website marketing.

Mueller’s response was:

“Many time this question is asked from me.”

When discussing SEO, Google often emphasizes numerous technical factors, but you need to do more.

Mueller then focused on an aspect of on-site marketing that Google needs to honestly discuss.

He continued:

“Comparing to the offline world is a valuable way to think about it.

Is a decent cover, a manageable sentence length, a minimum of spelling mistakes and a topic that the reader is interested in guarantee that the book will be a bestseller?

Or a clean kitchen and using the right ingredients will keep your restaurant busy?

While it is important to address the technical aspects, success requires more.

Site promotion and SEO?


The demand for website marketing and optimization can sometimes seem overwhelming.

However, website promotion includes:

Speaking in podcasts.
Attending conferences to network with press and business leaders.
Using the radio.
Making videos on YouTube.
Running ads.
However, the fact that a website can’t rank high for keywords with low competition may indicate that there is still some SEO to learn.

Please don’t assume you already understand SEO; instead, keep an open mind. It can be surprising to find knowledge gaps in an industry that has been changing for over 20 years like SEO.

How does website promotion help in website ranking?


Website promotion plays a vital role in improving website ranking. Promoting your site increases its visibility and reputation online, which has a positive impact on its search engine rankings. Site promotion helps site ranking as follows:

Increased visibility
Quality backlinks
Improved user engagement
Social signals
Brand Authority
Reduced bounce rate
Long-term operation

Why Does a Website Rank Poorly Despite Good SEO?

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